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Come ‘’gonfiare’’ i dati del traffico online

 

Santoro0

Il sito web di TGCOM24 dichiara 474.000 lettori unici ma di essi  ben 138mila in realtà sono di Meteo.it. Mentre il dato di Repubblica è inficiato da circa 80mila utenti unici di Tom’s Hardware, testata “partner” che però ben poco ha a che fare con il quotidiano.

 

Sul suo ‘’Giornalaio’’  Pier Luca Santoro analizza come molte testate ‘’gonfiano’’ i dati sul traffico online.
 

La disinformazione corre online – denuncia Santoro, che consiglia agli inserzionisti di farsi dare il dettaglio dei dati  dall’agenzia e/o dal centro media. Mi sa che è meglio.

 
Ecco la tabella elaborata da Santoro (in rosso le testate che gonfiano i dati).

 

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