We value your privacy

We use cookies to enhance your browsing experience, serve personalized ads or content, and analyze our traffic. By clicking "Accept All", you consent to our use of cookies.

Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

L’informazione digitale nel 2017 secondo Reuters Institute: dominano gli smartphone e l’instant messaging

Secondo l’edizione 2017 del Digital Report  del Reuters Institute for the Study of Journalism, cresce sempre più la quantità  di cittadini che si informano attraverso gli smartphone, con le app di messaggistica e i social network.

La situazione in Italia presenta ancora una forte presenza dei media ex analogici traslati sul digitale anche se sono entrati di prepotenza nel mercato i media nativi digitali.

The media environment is characterised by a strong television sector, a weak and declining print sector, and a growing use of internet and social media for news.

The online news market is still dominated by legacy players. The websites with the widest online reach are those of the main newspapers (La Repubblica, Il Corriere della Sera, Il Fatto Quotidiano), the main commercial TV broadcasters (the Mediaset’s TgCom24.it and SkyTg24), and the main news agency (ANSA). The RAI’s news service has slightly increased its online reach, but it still far from matching its extensive reach via radio and television. The public service operator has recently launched a video-on-demand platform, RaiPlay, that is mainly focused on entertainment and has already generated positive audience results. However, the RAI’s plan to reform its news departments and to enhance its digital news service was delayed by internal disagreements. Portals like Yahoo News, Notizie.Libero, and MSN news are still widely used along with a few second-generation digital-born outlets, especially the Huffington Post Italia (which is a joint-enterprise with Gruppo Espresso) and Fanpage (a digital start-up that makes an effective use of social media for distributing its hard and soft news content)
Other digital-born outlets, such as Il Post (5%), Dagospia (5%), CityNews (4%), Linkiesta (3%), Lettera43 (3%), and Blogo (2%), generate limited audience results, as does BuzzFeed News (2%).

Interessante è analizzare i brand italiani nel settore news. in alto le televisioni, i giornali analogici perdono posizioni

Il rapporto completo

Tag

Articoli correlati