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Ken Doctor

Stampa, qualche segnale incoraggiante ma i tagli alle redazioni sono stati eccessivi

L’ industria dei giornali sta camminando su una corda sospesa nel vuoto alla ricerca disperata di nuove strade per fare soldi in mezzo al collasso della pubblicità su carta. Questo è il poco rassicurante messaggio venuto da Ken Doctor, analista…

Leggi tutto Stampa, qualche segnale incoraggiante ma i tagli alle redazioni sono stati eccessivi

I servizi di marketing la mitica ‘’terza gamba’’ dei giornali?

Ken Doctor ha scritto sul  Nieman Journalism Lab un articolo che riassume le conclusioni del suo ultimo libro (“Newsonomics: Twelve New Trends That Will Shape the News You Get”)  sul futuro del giornalismo, spiegando che la principale via di sopravvivenza…

Leggi tutto I servizi di marketing la mitica ‘’terza gamba’’ dei giornali?