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Pubblicità: il 62% degli editori Usa hanno già adottato il ‘’native advertising’’

Il 62% degli editori americani hanno già adottato forme di native ad, da Forbes a The Atlantic, fino ad arrivare recentemente al New York Times. Mentre il tasso di adozione è del 41% fra i marchi e del 34% fra…

Leggi tutto Pubblicità: il 62% degli editori Usa hanno già adottato il ‘’native advertising’’

Il native advertising sul New York Times, come distruggere un tesoro nazionale

L’ uso esteso del native advertising accelererà il crollo del settore dei media. Giornali e uomini di marketing devono riprendere i sensi e fermare questa pratica, ora. Una durissima critica al sistema in grande ascesa del ‘’native advertisement’’ viene da…

Leggi tutto Il native advertising sul New York Times, come distruggere un tesoro nazionale